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Nov 14, 2016

SheKnows Media Reveals New Sex After 40 Research

New York, NY – November 14, 2016 — SheKnows Media, a leading women's media company with 79 million unique visitors a month* and 309 million social media fans and followers, tapped nearly 975 women ages 40 to 59 to understand how they view sex and relationships – from how often they have sex. Highlights from the new, proprietary survey show that:

  • 75% of women in this age range are satisfied with their sex lives
  • 60% feel less self-conscious (or the same) about their bodies now
  • 46% use a vibrator – 38% of which use it with their partner
  • 70% have had a former partner cheat on them, and 36% admit they have cheated in a relationship
  • 77% feel emotionally supported by their partner during menopause

The full set of findings will be shared at SheKnows Media’s first-ever Wine + Gyn event sponsored by TherapeuticsMD on Nov. 14. Wine + Gyn is new platform presented by HelloFlo, the Company’s flagship women’s health destination, that provides a forum to share stories and address topical issues related to women’s ever-changing and complicated bodies.

At the event, the following panel of women’s health experts moderated by Naama Bloom, SheKnows Media’s Senior Vice President, Integrated Marketing and HelloFlo Founder will lead an interactive discussion centered around the new Sex After 40 research:

  • Logan Levkoff, Ph.D., Sexuality Educator, Sexologist and Author
  • Heidi Flagg, MD, OB/GYN
  • Nina Lorez Collins, Author, Coach and Founder of “What Would Virginia Woolf Do?”

“At SheKnows Media, we are committed to giving women the information and resources they need to live their lives confidently,” Bloom said. “We are excited to kick off our new Wine + Gyn event series designed to help shed light on important issues affecting women’s health and wellbeing with such an esteemed group of panelists, brand-new research and our premier sponsor, TherapeuticsMD.”

To learn more or to request an invitation to attend Wine + Gyn, click here or email Marketing@SheKnows.com. More about SheKnows Media can be found at www.sheknowsmedia.com.

* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, Sept. 2016, U.



About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 79 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, Sept. 2016, U.S.) and 309 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.


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