Jan 20, 2015
NEW YORK, NY and RALEIGH, NC – Jan. 21, 2015 – SheKnows Media, a rapidly expanding, award-winning women’s lifestyle media platform with 78.4 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, December 2014, U.S.), today announced that it has entered into a video partnership with The Holderness Family, the social media sensation behind viral, family-friendly hits like “XMas Jammies” and “All About that Baste.”
With Super Bowl XLIX a week away, the theme of SheKnows Media’s and The Holderness Family’s first joint video is a light-hearted look at what it’s like to enjoy the game as a family. Titled “It’s Sunday Night,” The Holderness Family produced the video for distribution across SheKnows Media’s social channels, including YouTube, SheKnows.com and proprietary network spanning thousands of bloggers and social influencers. The Hidden Valley Food Products Company sponsored “It’s Sunday Night,” which debuted online January 21.
The video partnership between The Holderness Family and SheKnows Media marks the start of the company’s new all-platform content strategy launch, including SK Studios’ innovative branded content offering for advertisers.
“SheKnows Media has a track record of producing quality branded content for advertisers that want to connect with and engage women in authentic and meaningful ways,” said Philippe Guelton, SheKnows Media’s Chief Executive Officer. “Having gone through two major acquisitions last year that nearly doubled the size of our reach and significantly grew our social media following to over 147 million, we knew we needed to implement an all-platform content strategy in early 2015 to ensure we continue to provide a best-in-class experience for our users and clients alike.”
Partnering with talent like The Holderness Family that embody SheKnows Media’s mission of women inspiring women is a key aspect of its all-platform content strategy. The Holderness Family’s musical hits are part of Greenroom Communications – a video production business that the family’s matriarch Kim Holderness launched in 2008 after leaving her career as a news reporter. Husband Penn Holderness followed suit, leaving his job as a news anchor to join the business in late 2013. Read more about the family’s journey in a new article by Kim Holderness on SheKnows.com.
“We gravitated toward The Holderness Family for their humorous approach to creating videos that are highly relatable and reflect their everyday lives,” said Samantha Skey, SheKnows Media’s Chief Revenue Officer. “We were also drawn to the fact that Kim and Penn Holderness took a huge leap of faith to give their family a more balanced life – a story that resonates strongly with the millions of moms and women entrepreneurs who visit SheKnows Media sites each day for content that inspires and entertains them.”
The videos the family creates for SheKnows Media will be distributed to its large, predominantly female audience. In regards to video sponsorship, Skey added, “Branded content done well feels real and authentic to both the content creator and the brand involved. Branded content is core to our solution offering, and we are committed to connecting The Holderness Family with brands that align with their values – an aspect of the partnership that both SheKnows Media and The Holderness Family deem one of the most important.”
“When we started, Penn and I didn’t know where these videos would take us, but we held fast to our belief in working exclusively with companies that reflect what we’re all about – and that’s creating fun, positive content that everyday families can relate to,” said Kim Holderness, the Co-Founder of Greenroom Communications. “As a long-time fan of SheKnows Media, it was thrilling to have an opportunity to work together on a video partnership. I am drawn to the company’s mission to empower women by featuring inspirational content and giving them a platform to express their own passions and perspectives. That, plus SheKnows Media’s unique and innovative approach to branded content is what makes this partnership the right fit for our family.”
On sponsoring the video, Julia Ponce, Hidden Valley Associate Marketing Director, added, “Hidden Valley understands that families are crunched for time, and SheKnows Media helps moms make the most of their busy schedules, a mission that resonates with our brand message. Putting a delicious and nutritious meal on the table doesn’t have to take hours from quality family time and The Holderness Family’s balanced – and fun – approach to life’s demands is one reason we’re proud to be the first brand featured as part of this new partnership.”
For more information about SheKnows Media, go to http://corporate.sheknows.com.
SheKnows Media is a top women’s digital lifestyle media company with 78.4 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, December 2014, U.S.) and more than 147.4 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 1.7 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is headquartered in Scottsdale, Ariz., with offices in New York, Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.
About Greenroom Communications
Greenroom Communications was founded in 2008 by Emmy Award winning television news refugees who wanted to transfer their skills into a creative career where they could see their families on a regular basis. Since then, we have assembled a team of talented producers, videographers, editors, writers, media trainers, presentation coaches, web managers and digital marketing experts that bring mad skills to our clients everyday. Learn more at http://visitthegreenroom.com/about-us/.