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Mar 21, 2016

SheKnows Media and the Ms. Foundation Announce Finalists for #TheFWord Short-Form Video Contest

Six Videos Representing a Range of Perspectives on Feminism Are in the Running to Win By Popular Vote

The Winning Video Will be Revealed at SheKnows Media’s Digital Content NewFronts on May 9, 2016

NEW YORK, NY – March 22, 2016 – SheKnows Media, a leading women's media company with 91 million unique visitors per month* and 269 million social media fans and followers, today announced the top six finalists for #TheFWord short-form video contest designed to ignite conversation about feminism today.

SheKnows Media kicked off #TheFWord video contest with the Ms. Foundation for Women in January to understand perspectives on feminism through the lens of intersectionality and powerful, personal storytelling. More than 100 two- to three-minute videos were submitted by people of all genders, ages and ethnicities.

For the next phase of the competition, the public is invited to vote for their favorite video from among the following six finalists by going to: https://thefword.splashthat.com. Individuals can vote once per day until 11:59 p.m. Eastern on April 3, 2016.

  • “Peighton” – The story of a young girl who has to make the decision to either confirm to society or stay true herself, created by Kevin Brooks.
  • “Same Fight” – Anne Troup’s video featuring a song about the global gender pay gap.
  • “The F Word” – Mashuq Deen, a transgender man, explains why feminism is important for everyone – men included.
  • "The Talk" – Created by Lauren Schacher and Nico Raineau, this video takes the format of a feminist comedy set In the near future in which two parents have "the talk" with their children.
  • “This Part of Me” – Alex Regalado produced this video with the theme, “Feminism: Together, we’re more than the sum of our parts.”
  • “Twist Endings” – A dynamic, interactive video that pairs scenes stereotypical of men and women with unexpected endings, created by Zanzibar Moore.

The winning video will be revealed during SheKnows Media’s Digital Content NewFronts presentation on May 9, 2016 in New York City.

Shiri Appleby, actress and star of “Unreal,” “Girls” and “Roswell,” said of her experience evaluating the video entries, “I was so thrilled to be asked to judge #TheFWord contest because I was curious about seeing the work that would be submitted by these young artists on the topic of feminism. Watching the semi-finalists shorts was an eye opening experience. Each piece of work celebrated feminism in a different light and together, as a whole, created a point of view by our young generation of filmmakers that felt unique and specific. I am so looking forward to seeing these young artists bloom and continue to create for the benefit of us all.”

Matt McGorry, actor from “How to Get Away With Murder” and “Orange Is The New Black” and a judge for #TheFWord, said, "Feminism is about equality. It's not a word that we should shy away from, and if anything we should boldly embrace it. I was honored to be a judge in #TheFWord contest and it was great to see so many thoughtful and heartfelt films based around original interpretations of equality."   

Appleby and McGorry were joined by the following high-profile panel of judges who helped determine #TheFWord finalists:

  • Shiri Appleby, actress and star of “Unreal,” “Girls” and “Roswell”
  • Laura Benanti, Tony Award-winning Broadway and television actress (“Gypsy,” “Nashville,” and “Supergirl”)
  • Connie Britton, Emmy-nominated actress, with stand-out roles on series such as “Nashville,” “American Horror Story” and “Friday Night Lights”
  • Christina Escobar, Director of Communications, The Representation Project
  • Tonya Lewis Lee, producer, entrepreneur and writer
  • Matt McGorry, actor from “How to Get Away With Murder” and “Orange Is The New Black”
  • Alexandra Posen, artist and Co-Founder of Zac Posen
  • Franchesca Ramsey, writer, actress and video blogger best known for her Chescaleigh Comedy channel and host of “MTV Decoded”
  • Michael Skolnik, civil rights activist and former President of Russell Simmons’ GlobalGrind.com
  • Salt N Pepa, Spinderella, musicians
  • Jamia Wilson, Executive Director at Women, Action and the Media
  • Teresa C. Younger, President and Chief Executive Officer, Ms. Foundation

“We know that too often people have a perception of Feminism that is based on what the media or history books create, leaving many wondering where they fit in,” said Teresa C. Younger, President and Chief Executive Officer, Ms. Foundation. “Equality for all cannot happen without making sure people of all genders, backgrounds and ethnicities are included, so to see a diverse cross section of people identify with the concept of feminism was truly encouraging.”

As part of SheKnows Media’s exploration of the current state of feminism, the company recently unveiled new, proprietary, third-party validated research to gauge how women of all backgrounds view the concept of feminism, whether or not they self-identify as a feminist, and if they perceive feminism to have a tangible impact on their day-to-day lives, careers, and relationships. More than 1,600 individuals responded to the online survey – the results of which were first published in The New York Times on March 11, 2016. Click here to view the survey results and to request the full set of findings.

“While the focus on feminism is reinvigorated by what we’re seeing in the press, from Hillary Clinton’s presidential campaign to Emma Watson’s United Nations speech to Gloria Steinem’s television appearance, we realized there was still a wide gap in understanding how everyday women and men from all walks of life think about and identify with the movement,” said Samantha Skey, SheKnows Media’s President and Chief Revenue Officer. “As a media company that serves women and is dedicated to our mission of women inspiring women, we felt it was incumbent upon us to launch #TheFWord video contest and study – both of which have produced results that are incredibly insightful. Now, we are pleased to bring #TheFWord video contest to the public to vote for the video they think best represents their views on feminism.”

For more information about #TheFWord, email TheFWord@SheKnows.com. To learn more about SheKnows Media, visit corporate.sheknows.com.

*comScore, Media Metrix, Multiplatform Key Measures Report, January 2016, U.S.


About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 91 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, January 2016, U.S.) and 269 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Redwood City, Calif. We also operate internationally in Canada, Australia and the United Kingdom.

About the Ms. Foundation for Women

For over 40 years, the Ms. Foundation for Women has secured women’s rights and freedoms with a special commitment to building the power of low-income, immigrant and women of color. The foundation invests funds, time, expertise and training in organizations nationwide.

The Ms. Foundation, works to bring attention to the real challenges facing women, especially women of color and low-income women who are living in poverty, working paycheck to paycheck or both. We tirelessly advocate for national and statewide policy change that will address these challenges, and we support more than 100 organizations throughout the country that are working for change on a grassroots level.


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