Sep 08, 2015
Emmy Award-Winning Actress Shares Her Entrepreneurial Journey with SheKnows Media’s Community of Food Experts, Content Creators and Online Influencers
NEW YORK, NY – Sept. 9, 2015 – SheKnows Media, a leading women's media company with 80 million unique visitors a month* and 162 million social media fans and followers, today announced that Sarah Michelle Gellar, an award-winning actress and newly minted, food-focused lifestyle and curated commerce entrepreneur, will keynote #BlogHerFood15, taking place in Chicago, November 6-7, 2015. Hundreds of food-focused bloggers, writers, cookbook authors, photographers, videographers, stylists, social influencers, experts and brands will attend the event.
A veteran of television, theater and the big screen, Sarah Michelle Gellar is best known for her roles on the television series Buffy the Vampire Slayer and The Crazy Ones, and in films Cruel Intentions and The Grudge. This fall, Gellar is stepping into a new role as start-up co-founder, launching Foodstirs in October 2015 along with Galit Laibow and Gia Russo. Foodstirs is a culinary lifestyle brand that offers convenient, delicious and healthier ways to bring families together in the kitchen. From creative cooking kits to premium signature baking mixes, Foodstirs inspires creativity and curiosity, while emphasizing the importance of a healthier lifestyle.
At #BlogHerFood15, Gellar will sit down for an interview that will cover a broad range of topics, from her storied entertainment career to her transition to entrepreneur, including the intensive process she and her partners have gone through to research, develop, position and launch a new company in the competitive culinary lifestyle space.
“Our food community is passionate, and many of them are focused on building their online platforms into a viable livelihood,” said Elisa Camahort Page, Sr. Vice President, Community Content and Events, SheKnows Media. “We look forward to gleaning insights about birthing a new food-focused start-up like Foodstirs with Sarah Michelle. Sarah Michelle’s unique path as a content creator and an innovator will inspire our attendees to master their life transitions and seize opportunities for their own exciting new ventures.”
In conjunction with Gellar’s keynote appearance, she is collaborating with SheKnows Media on a series of Instagram Challenges leading up to the conference, and will join the SheKnows Experts program to share her own expert content about how to educate and engage with children in the kitchen.
“I’m truly honored and excited to be part of the SheKnows Media family,” said Sarah Michelle Gellar, Co-Founder and CEO, Foodstirs.
To register for #BlogHerFood15, click here. Join the conversation on social media using the #BlogHerFood15 hashtag.
More information about SheKnows Media can be found at corporate.sheknows.com.
* comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.
About SheKnows Media
SheKnows Media is a leading women’s media company with more than 78 million unique visitors per month (comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, June 2015, U.S.) and 162 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.