Jul 28, 2015
StyleCaster’s Year-Over-Year Growth Shows Significant Gains with a 180% Increase in Reach and a 237% Rise in Mobile Traffic
NEW YORK, NY – July 29, 2015 – SheKnows Media, a leading media company for women with more than 78 million unique visitors per month1 – 33.2 million of which are Millennials2 – and 162 million social media fans and followers, today announced that it has appointed Matt Rice to Publisher of StyleCaster, the company’s flagship fashion and beauty property.
Most recently, Rice served as the Publisher of Style.com where he was responsible for overseeing the property’s sales strategy, marketing initiatives and brand P&L. Rice, who was promoted to Publisher in 2013, previously served as the Associate Publisher of Style.com and NowManifest.com. Prior to that, he held Advertising Director and Executive Director roles at Style.com, WWD and WWD.com.
As the Publisher of StyleCaster, Rice is responsible for driving the brand’s repositioning efforts, which include overhauling the StyleCaster site; developing a new, more robust branded content and advertising offering; as well as strategic hiring to build out the brand’s sales and marketing teams. Rice will collaborate with Jessica Teves, StyleCaster’s new Editor in Chief and former Style.com Site Director, to elevate content by bringing top-tier columnists, editors and contributors on board.
Together, Rice and Teves will continue SheKnows Media’s efforts to develop StyleCaster into a leading style brand. Since SheKnows Media acquired the site in August 2014, StyleCaster has realized significant year-over-year growth: Unique visitors per month have increased 180%, and mobile traffic has jumped 237%. Pageviews are also up 240% over the same period.3
“With a loyal and growing audience, as well as access to tremendous resources, StyleCaster is poised to become today’s most influential authority on style,” Rice said. “The opportunity to be part of a digitally focused brand – that can leverage the extensive Millennial reach of SheKnows Media – is full of potential. I am thrilled to be part of a growing team at this point in StyleCaster’s evolution.”
Philippe Guelton, SheKnows Media’s Chief Executive Officer, added, “SheKnows Media is committed to ongoing investment in StyleCaster. Hiring top talent to develop and carry out the brand’s aggressive growth plan and product roadmap is a crucial next step. Matt, who brings to the table deep-rooted experience in leadership roles at prominent fashion powerhouses, is an excellent addition and we are pleased to welcome him to the SheKnows Media family.”
1 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, June 2015, U.S.
2 comScore, Media Metrix, Multiplatform Demographic Report, June 2015, U.S.
3 Google Analytics, YoY June 2015 vs June 2014
About SheKnows Media
SheKnows Media is a leading women’s media company with more than 78 million unique visitors per month (comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, June 2015, U.S.) and 162 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.