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Oct 13, 2015

SheKnows Media Brings The Pitch, a Program Focused on Promoting Women Entrepreneurs, to #BlogHerFood15 in November

The Pitch: Food Edition to Take Place Live Onstage at the Event on Nov. 6 in Chicago, Featuring Emerging Food Companies Founded by Women 
NEW YORK, NY – October 14, 2015 – SheKnows Media, a leading women's media company with 83 million unique visitors a month1 and 246 million social media fans and followers2, today announced that The Pitch: Food Edition, will be a keynote session at #BlogHerFood15, the nation’s leading event for online food influencers. 

This is the next milestone for The Pitch, a content series comprising videos, articles and community events that help women entrepreneurs craft their consumer pitches for exposure to the 83 million women who visit SheKnows Media’s sites each month. The Pitch, launched in July at #BlogHer15, provides valuable marketing support, including media distribution, consumer insights, and community support – all of which help female founders as they pursue customer adoption to take their ideas to the next level.

Videos featuring Pitch participants published since July have garnered more than one million page views, with the program enjoying coverage in such media outlets as Business Journal, Fast Company, Ebony  and Tech Republic.

The Pitch: Food Edition keynote will feature four women founders from food-focused companies, who will present their Pitch to the #BlogHerfood15 audience and a panel of judges. Prior to the event, the SheKnows Media team will help each participant hone their consumer-value business proposition and will professionally produce a 60-second Pitch video via the company’s in-house production studio. The winning Pitch participant, as determined by a combination of judges' ranking and conference attendee popular vote, will receive a prize package that includes marketing, media and promotional support from SheKnows Media.

“The Pitch: Food Edition provides exposure for women with great business ideas and is designed to support their growth,” said Elisa Camahort Page, Chief Community Officer, SheKnows Media. “By working with the SheKnows Media team and sharing their pitches with such a sizeable audience of women – the most powerful consumer group we have seen to date – entrepreneurs receive the resources, constructive feedback and coaching needed to help them pursue their goals.” 

The Pitch: Food Edition Participants at #BlogHerFood15

The Pitch: Food Edition will take place live on Friday, Nov. 6. Ellen Gustafson, a sustainable food system activist and Co-Founder of Food Tank: The Food Think Tank and FEED will emcee the keynote.

The following four women entrepreneurs will give their Pitch onstage:

  • Aihui Ong, CEO, Love With Food
  • Caitlin McGlone, Owner, Feed Your Head and Pirate Pastries
  • Catherine McCord, Founder, Weelicious and One Potato Two
  • Julie Yoon, Proprietor, Chef Julie Yoon

Gustafson will be joined by the following three judges to ask critical questions, offer live critiques and ultimately rank each Pitch:

  • Katie Ford, President and Managing Director, Starcom MediaVest Group 
  • Lea Ann Leming, Chief Content Officer, SheKnows Media 
  • Luvvie Ajayi, Founder, The Red Pump Project (and a finalist of The Pitch keynote at #BlogHer15)

Click here to learn about The Pitch and how to apply to become a participant. Register here for #BlogHerFood15, taking place November 6-7 in Chicago. More information about SheKnows Media can be found at corporate.sheknows.com

1 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, August 2015, U.S.
2 Momentum Platform, total reach across Facebook, Pinterest, Twitter, Google+, Instagram, YouTube, including duplication, September 2015


About SheKnows Media

SheKnows Media is the number-one women’s lifestyle digital media company with 83 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, August 2015, U.S.) and 246 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale. 
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom. 
Media Contact
Jenni Ottum
SheKnows Media 

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