Jun 23, 2015
Original Video Series Offers Entrepreneurs Access to an Unparalleled Audience of Influencers
The Pitch Will Take Place Live at #BlogHer15: Experts Among Us, July 16-18 in NYC
NEW YORK, NY – June 24, 2015 – SheKnows Media, a leading women's media company with 160 million social media fans and followers, today announced the launch of The Pitch, an original video series that offers women entrepreneurs a comprehensive program to help them share their message with the 80 million-plus users1 who visit the company’s sites each month.
SheKnows Media created The Pitch to help close the gap between the number of businesses owned by women versus men and accelerate the growth of women-owned enterprises across the country, which is increasing at a rate of 1.5 times the national average.2 Despite this growth, women entrepreneurs receive 80 percent less capital compared to their male counterparts.3
“The Pitch gives women with great ideas the resources, mentorship and audience they need to gain a greater piece of the $14 trillion market women represent4,” said Samantha Skey, SheKnows Media’s Chief Revenue & Marketing Officer. “It also provides Pitch participants valuable exposure, feedback and customer adoption, while allowing the SheKnows Media audience to be part of the crucial feedback loop that entrepreneurs need to hone their product offerings and business models.”
The Pitch will launch as an ongoing content channel, regularly debuting new videos that feature 30- to 60-second pitches by women entrepreneurs and activists. The Pitch participants, in consultation with the SheKnows Media team, fine-tune their Pitch, which is then professionally produced via the company’s in-house video studio. The Pitches are promoted to SheKnows Media’s vast audience, allowing users to comment, share and show their support using a series of custom emojis. The Pitch is open to women with non-profit and for-profit ideas alike. Ultimately, the goal is to build a pipeline of new businesses and non-profit organizations from within SheKnows Media’s community of aspirational experts.
“The Pitch is a virtuous cycle for women as it puts diverse entrepreneurs in front of a huge audience. It’s been my support system as I launch my company,” said Tanya Van Court, Chief Executive Officer of Sow, a company dedicated to helping young people pursue their dreams in ways that are both financially responsible and socially responsive.
Van Court is among the original group of Pitch participants. Her 60-second pitch, along with those by the following group of female founders, can be found here on SheKnows.com:
• Sarika Doshi, CEO and Co-Founder, Rank & Style
• Amber Gordon, Founder, Femsplain
• Yasmina Jacobs, Founder, Eat Make Celebrate
• Lizzie Klein, Founder, SuperDuper
• Gina Pell, Chief Creative at Ginapple Studios, Founder, LOLy
• Janylle Radden, Principal and Founder, Ball Before the Chain
• JJ Ramberg, Founder of Goodsearch and Goodshop
• Tanya Van Court, CEO, Sow
Watch The Pitch Live at #BlogHer15: Experts Among Us
The Pitch will be spotlighted next month at #BlogHer15: Experts Among Us, the world’s largest celebration of women content creators, social media influencers, entrepreneurs, brand executives and industry luminaries. Hosted by SheKnows Media, #BlogHer15: Experts Among Us will take place July 16-18 in New York City.
During the Morning Keynote on Saturday, July 18, SheKnows Media will hold a live Pitch session delivered by the following six hand-selected women entrepreneurs from the non-profit and for-profit sectors:
• Luvvie Ajayi, Founder and Executive Director, The Red Pump Project
• Majora Carter, CEO, StartUp Box
• Courtney Macavinta, CEO, The Respect Institute
• Meghan Martinez, Founder, Keasy Lock
• Christine Souffrant, CEO and Founder, Vendedy
• Tanya Van Court, CEO, Sow
Each pitch will be critiqued by the following six judges, and the audience will have an opportunity to vote for their favorite participant:
• Jesse Draper, CEO, Valley Girl, Inc.
• Kathryn Finney, Managing Director, digitalundivided
• Courtney Nichols Gould, Co-Founder and Co-CEO, SmartyPants, Inc.
• Ali Pincus, Founder, One Kings Lane
• JJ Ramberg, MSNBC’s “Your Business” host, Founder, Goodsearch
• Mimi Valdés, Chief Creative Officer, I am OTHER
#BlogHer15: Experts Among Us attendees will be able to create their own pitches in a custom Pitch booth at the conference. Go to www.blogher.com to register for the event. To record your own Pitch at #BlogHer15: Experts Among Us, visit the SheKnows Media booth #2126.
1 comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.
2 American Express OPEN, The 2014 State of Women-Owned Businesses Report
3 Forbes, “11 Reasons 2014 Will Be A Breakout year for Women Entrepreneurs,” Jan. 8, 2014
4 Investment News, “Female advisors: The missed opportunity,” May 5, 2013
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with more than 80 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.) and nearly 160 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.