Jun 20, 2016
The Digital Media Brand Continues to Lead comScore’s Female Audience in Lifestyles Category for the 18th Consecutive Month
NEW YORK, NY – June 21, 2016 – SheKnows Media, a leading women’s media company with 292 million social media fans and followers, today announced that it is now the number-one lifestyle digital media company with nearly 79 million unique visitors per month.1
The company, whose owned and operated properties include sites like SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com, also maintains the leadership position as it relates to reaching women, ranking first within comScore’s Lifestyles category in Female Audience for the last 18 consecutive months.2 In addition, SheKnows Media is the top site for millennial moms, ages 18 to 34.3
“Assuming the lead position on comScore’s Lifestyle Category is directly attributed to our ongoing efforts to deliver purpose-driven content that builds community, celebrates authentic voices and stays true to our mission of women inspiring women – a commitment that carries forth into the fabric of our business, where women comprise more than 72% of our leadership team,” said Philippe Guelton, SheKnows Media’s Chief Executive Officer.
Over the past year, the company has challenged gender stereotypes with the launch of the annual #Femvertising Awards and #TheFWord UGC video contest; as well as created a supportive environment for female entrepreneurs through its new #Fail series and The Pitch platform, which has mentored more than 50 women founders to date. SheKnows Media also gives the next generation a voice through 47-plus Hatch mission-based workshops for teens and tweens and Big Topics, Little Humans – a new video series capturing the unscripted, authentic and often funny reactions young kids have to pop-culture events.
Finally, in March 2016, SheKnows Media completed its acquisition of HelloFlo.com, a premier women’s health brand that seeks to normalize the conversation around women’s bodies by offering advice, inspiration and products for women and girls.
“I am confident we’ll continue to grow our reach by building upon these initiatives, strengthening each of our brands’ point of view and editorial voice, and by further developing Momentum, our proprietary technology platform that allows advertisers to produce authentic branded content at scale by connecting them with the 21,000 influencers who belong to our Experts Among Us community,” Guelton added.
To learn more, visit corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S
2 comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category – Target Audience = All Females, Dec 2014 through May 2016, U.S.
3 comScore, Plan Metrix, Plan Metrix Key Measures Report, Lifestyles Category – Target Audience = Females 18-34 Parent:Yes, April 2016, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 79 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S.) and 292 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.
Public Relations Director