Dec 20, 2015
The Leading Digital Media Brand Achieves its Peak Reach of 90.1 Million, Reflecting a Nearly 90% Year-Over-Year Increase
NEW YORK, NY – December 21, 2015 – SheKnows Media today announced it achieved its peak reach to date in November 2015 at 90.1 million unique visitors per month, reflecting a more than 89% year-over-year increase1.
The company also sits squarely at the top when it comes to reaching women, ranking first within comScore’s Lifestyles category in Female Audience for the 12th consecutive month in a row with a reach of 60.7 million unique female visitors per month – a figure that not only has grown more than 84% year-over-year, but is 20%-plus greater than that of the number-two category contender Meredith Digital2. In this Lifestyles category, SheKnows Media also ranks first among women ages 18 to 343 – a fact bolstered by the 103% year-over-year growth of StyleCaster4, the company’s flagship style and beauty brand for Millennial women.
SheKnows Media ranks within the top 25 Internet properties5 and maintains its position as 13th largest for female audience, eclipsing media and social powerhouses like Pinterest, Twitter and Condé Nast Digital6. Overall, the company realized a 42% increase in reach since November 2014 across all of its owned and operated properties7, which include SheKnows.com, StyleCaster.com and BlogHer.com.
“Having consistently delivered the largest women audience among lifestyle digital properties for the last 12 months indicates that we truly understand the type of content that women want to engage with,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “This last year has been marked by incredible growth for the company. In particular, we have successfully completed the integration of BlogHer, which we acquired in November 2014, bringing to bear #BlogHer15: Experts Among Us – the nation’s largest conference for women content creators, social media influencers and brand executives.”
Guelton continued, “We also built up our 21,000-member Experts Among Us network supported by our innovative community, content and analytics platform Momentum, achieved new levels of success with Hatch, as well as launched The Pitch for women entrepreneurs and the annual #Femvertising Awards to pay tribute to brands that take a pro-female approach to advertising. As we continue to onboard top talent at all levels within the organization and strengthen our audience insights efforts, I expect continued growth in 2016.”
1 comScore, Media Metrix, Multiplatform Key Measures Report, November 2015 & November 2014, U.S.
2 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Reports, Target Audience: Females - All, November 2014 through November 2015, U.S.
3 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, Target Audience: Females – 18-34, November 2015, U.S.
4 comScore, Media Metrix, Multiplatform Key Measures Report, November 2015, U.S. and comScore, Media Metrix, Multiplatform Audience Duplication Report, November 2014, U.S.
5 comScore, Media Metrix, Multiplatform Top-100 Internet Properties Ranking Report, November 2015, U.S.
6 comScore, Media Metrix, Multiplatform Top-100 Internet Properties Ranking Report, Target Audience: Females – All, November 2015, U.S.
7 comScore, Media Metrix, Multiplatform Key Measures Report, Alt Rollup [A1] SheKnows Media – O&O, November 2015, U.S. and comScore, Media Metrics, Multiplatform Audience Duplication Report, November 2014, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 90.1 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, November 2015, U.S.) and 253 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Redwood City, Calif. We also operate internationally in Canada, Australia and the United Kingdom.