Nov 30, 2014
NEW YORK, NY and ENGLEWOOD CLIFFS, NJ – Dec. 1, 2014 – Hatch, a SheKnows Media program that empowers kids to use media and technology to express themselves in productive ways, today announced that it has teamed with Unilever Project Sunlight on The Hunger Project, an initiative that strives to help families build awareness and take action to address child hunger in America.
Child hunger is pervasive, affecting 16 million – or one in five – kids living in the United States. That’s enough to fill 18,000 school buses and 223 football stadiums.1 According to the USDA, it takes $36.50 per week to feed a single child who’s living in a food-insecure household that adheres to the Thrifty Food Plan.2 Startling statistics like these can be difficult to comprehend for the remaining 80% of kids who don’t face food insecurity.
SheKnows Media kicked off The Hunger Project by debuting its first Hatch Hunger video, sponsored by Unilever Project Sunlight. In it, members of the Hatch program are challenged to buy a week’s worth of food for only $36.50, balancing their purchases with Healthy Eating Plate guidelines comprised of the four food groups. The video is accompanied by a downloadable discussion guide to help adults make child hunger more relevant and relatable to younger audiences. As part of the two-week campaign, SheKnows Media will activate the power of its leading national influencer network, including a group of 20 top content creators and social media influencers to generate wide-scale distribution of The Hunger Project and Unilever Project Sunlight’s Share A Meal effort.
“Hatch is defined as ‘content made for grown-ups, by kids with a mission.’ It teaches children how to express themselves digitally in responsible and safe ways that speak to their individuality and unique perspectives. It also gives adults a framework for engaging kids in conversations that provoke thought on important social issues,” said Samantha Skey, Chief Revenue Officer, SheKnows Media. “That’s why we are thrilled to partner with Unilever Project Sunlight, whose goals perfectly align with Hatch and The Hunger Project mission, which is to underscore the need for everyone – young and old – to do their part in ensuring that no child goes hungry.”
The Hunger Project also marks the first-ever campaign collaboration for SheKnows Media and BlogHer, a leading cross-platform media network created by and for women in social media. Through its acquisition of BlogHer in early November, SheKnows Media reaches an unduplicated 75.3 million unique visitors per month, which is more than the current number-one women’s lifestyle media brand (comScore, Multiplatform Lifestyles Rankings, September 2014). It also gives the combined company access to a 20,500-member strong influencer program and an unprecedented 147.4 million social media fans and followers.
“This type of program with Unilever Project Sunlight demonstrates the power of what SheKnows Media now brings to bear in the market,” Skey said. “Joining forces with BlogHer ensures that we offer the largest influencer network available online. That, in combination with our innovative platforms like Hatch, gives brands the unique opportunity to authentically propagate their messages at scale, as well as connect with the consumer in new and more meaningful ways.”
Jonathan Atwood, Vice President, Sustainable Living and Corporate Communications at Unilever, North America, added, “Unilever Project Sunlight was created on the premise that even the smallest act can make a difference when multiplied over time. We’re encouraging people to Share A Meal and join our commitment to help end child hunger in America. SheKnows Media and its innovative Hatch program is an excellent partner to help us continue to inspire and empower the new leaders who have new visions for a brighter future, and who want to make a positive impact in their communities.”
Click here to learn more about Hatch. More information about Unilever Project Sunlight and the Share A Meal program can be found here. Email email@example.com for inquires about the campaign. Spread the word about The Hunger Project using #HatchKids and #ShareAMeal.
SheKnows Media is a top women’s digital lifestyle media company. Its acquisition of BlogHer in October 2014 gives the company 75.3 million unduplicated unique visitors per month, which is more than the current number-one women’s lifestyle media brand (comScore, Multiplatform Lifestyles Rankings, September 2014). SheKnows Media also reaches more than 147.4 million social media fans and operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 1.7 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is headquartered in Scottsdale, Ariz., with offices in New York, Los Angeles, Chicago and Belmont, Calif. We also operate internationally, with sites in Canada, Australia and the United Kingdom.
About Unilever Project Sunlight
Launched in November of 2013, Unilever Project Sunlight is a long-term initiative to motivate people to live sustainably by inspiring them to create a brighter future for children. Unilever Project Sunlight believes a future is possible where every child has a healthy and happy childhood and it was natural for this mission to extend to another important cause – child hunger in America.
Unilever Project Sunlight believes that even the smallest act – whether it’s sharing a meal, donating time or money, or volunteering – can make a difference when multiplied over time and help build a brighter future for children.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
Weber Shandwick for Unilever Project Sunlight