Jun 27, 2016
The 2016 #Femvertising Awards Call for Entries Closes on July 8
Public Voting Will Open at #BlogHer16: Experts Among Us, Aug. 4-6 in Los Angeles; Winners to be Revealed at Advertising Week 2016 in September
NEW YORK, NY – June 28, 2016 – SheKnows Media, a leading women's media company with 79 million unique visitors a month* and nearly 292 million social media fans and followers, today welcomed the following high-profile panel of judges to the second-annual #Femvertising Awards, which pays tribute to brands and agencies that break down gender stereotypes and challenge unattainable beauty standards through pro-female advertising:
Online and television commercials, online videos and social media campaigns launched between January 2015 and April 2016 are eligible to enter. The 2016 #Femvertising Awards Call for Entries will remain open until July 8, when the judges will help determine which campaigns move into the finalist round.
The public will ultimately determine the winners of the 2016 #Femvertising Awards from the campaigns that make the shortlist. The finalists and the public voting phase of the competition will kick off in August at #BlogHer16: Experts Among Us, SheKnows Media’s annual conference that draws in 3,000-plus content creators, social media influencers, entrepreneurs, brand executives and industry luminaries. Last year, the inaugural #Femvertising Awards generated more than 10,000 votes from the public, resulting in wins for premier brands like Always, Dove, L’Oréal Paris, Sport England, RAM Trucks and HelloFlo, which SheKnows Media acquired in March 2016 and whose recent “A Visit From Aunt Flo” video made the 2016 Cannes Lions shortlist in the Health and Wellness category.
The 2016 winners will be revealed at an awards ceremony taking place during Advertising Week 2016.
“The industry as a whole has taken tremendous strides in recent years to positively portray women and girls in advertising,” said Samantha Skey, President and Chief Revenue Officer, SheKnows Media. “Big and small organizations alike are increasingly adopting a female-friendly marketing approach – and for good reason: bands that champion women and girls often win the hearts, minds and wallet share of what is arguably the most important consumer demographic today. We created the #Femvertising Awards to pay tribute to such companies, and I am thrilled we have such a prestigious and diverse panel of judges to help determine this year’s best-of-the-best ads that challenge our notions of beauty and what women are capable of.”
* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 79 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S.) and 292 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.
Public Relations Director