Jun 25, 2014
Content Recommendation Algorithm Optimizes User Experience and Performance Utilizing a Proprietary Tagging System and Natural Language Processing
Explorer Users Typically Consume Between 25%-100% More Content and Spend Up to 90% More Time on Publisher Websites than Users from Social Media or Search
NEW YORK, NY – SheKnows, a rapidly expanding women’s media and lifestyle platform with more than 40 million unique visitors per month, recently unveiled Explorer, a new performance-based technology platform that enables hand-selected premium publishers in the women’s lifestyle category to share original content with each other’s audiences.
The platform, which launched in stealth mode earlier this year, is uniquely exclusive to female-focused content from trusted brands. Explorer’s innovative content recommendation algorithm utilizes natural language processing and a proprietary tagging system to suggest content to users based solely on relevance and performance, rather than promoting sponsored content. As a result, the platform generates very high engagement rates and significant return traffic to partner sites.
Nearly 40 leading media sites currently leverage Explorer and several major partners are pending. SheKnows research shows that users who come from Explorer typically consume between 25 and 100 percent more content and spend up to 90 percent more time on publisher websites than those who come from Facebook, Pinterest or organic search.
“Most premium online content creators now realize that we can serve our audience and our missions more effectively by collaborating among a pool of publishers who really care about the quality of their audience,” said Lea Ann Leming, Chief Content Officer, SheKnows. “The creation and launch of Explorer by SheKnows was driven by the development of our internal technology capabilities and is a byproduct of our efforts to increase user engagement across our own properties. We are not pushing paid content pieces. Our mission is simply to curate the best and most relevant content for Explorer users.”
The platform offers media partners a real-time dashboard to track and measure performance. Additionally, all elements of Explorer are built with responsive design for a seamless experience across mobile, tablet and desktop.
Explorer is free to use and does not require any exclusivity or long-term commitment from publishers to participate. To learn more, please visit http://corporate.shemedia.com/partners or email SKExplorer@SheKnows.com.
SheKnows, LLC is an award-winning women’s media platform and a top lifestyle site with a network of more than 40 million unique visitors per month (comScore). The SheKnows family of sites ranges from entertainment and parenting to beauty and food. Our mission is to connect women’s interests in real-time and in real voices, celebrating the everyday “experts among us.” We enable brands to distribute authentic content and integrated advertising at scale to influence preferences and drive purchases. SheKnows is headquartered in Scottsdale, Arizona, with offices in New York, Los Angeles and Chicago. The company also operates internationally, with sites in Canada, Australia and the United Kingdom.
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