Jan 25, 2016
Strategy Driven by 101% Growth in Uniques Since the Millennial-Focused Brand Was Acquired by SheKnows Media 16 Months Ago
NEW YORK, NY – January 26, 2016 – STYLECASTER, part of the SheKnows Media family of sites, today announced that it has undergone an end-to-end brand relaunch to become the de facto fashion, beauty, and lifestyle stop for women looking to lead a more stylish life.
Bolstered by new leadership and an expanding bicoastal editorial, sales, and marketing team, STYLECASTER revealed a new mission statement; a fresh, bold logo; sleek site redesign; next-generation shopping modules; new video capabilities; as well as a complete re-imagination of its mobile experience to connect with its digitally savvy audience.
“STYLECASTER’s approachable perspective is a reflection of our efforts to make style possible at every price point for every woman, while further distinguishing ourselves in the saturated beauty and fashion market,” said Jessica Teves, the brand’s Editor in Chief. “We see style as a form of entertainment and are committed to serving up a daily forecast of need-to-know fashion, beauty, entertainment, and lifestyle intel.”
As part of the new content strategy, top-tier columnists, editors, and contributors have been on-boarded, including a 300-member social-media-influencer network called Creators. The Creators network comprises a diverse, thoughtfully curated mix of influencers and tastemakers in the fashion, beauty, and lifestyle space who will create and amplify authentic branded content.
STYLECASTER’s relaunch follows an aggressive growth period for the brand. The site’s reach has increased 101% since SheKnows Media acquired it in August 2014. Over the same period, STYLECASTER’s social and mobile traffic has risen 146% and 181% respectively. “This tremendous growth reaffirms that STYLECASTER is driving the social conversation among our female millennial users,” Teves noted.
“We have recently attracted top-tier advertisers like Tiffany and Neiman Marcus, premier relaunch partners, as well as Cadillac and vitaminwater. Innovation and experimentation is in STYLECASTER’S brand DNA, and we are committed to bringing that to our clients. In addition to the site redesign, we’re introducing a suite of new mobile ad units, digital products, and marketing programs that will continue to push the envelope in the marketplace,” said Matt Rice, publisher of STYLECASTER.
Additionally, STYLECASTER leverages SheKnows Media’s proprietary Momentum platform. Momentum is a leading-edge community and analytics platform that allows STYLECASTER to ground its custom content influencer programs in rich historical data, as well as provide predictive analytics and performance guarantees. “Momentum is smart marketing—a measurable, highly optimized approach to social influencers and branded content that will greatly benefit our advertising partners,” Rice added.
“STYLECASTER’s rapid evolution is an integral part of SheKnows Media’s overarching growth story,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “The STYLECASTER relaunch marks a pivotal chapter for the 8-year-old brand, the result of a year-long strategy to strengthen the leadership team, cultivate a distinctive editorial approach, invest in technology, and roll out an innovative product roadmap. We remain committed to supporting STYLECASTER to ensure the tools, talent, and resources are in place to secure it among the top players in the style space.”
STYLECASTER, headquartered in New York City, is a premier style destination that delivers a daily forecast of need-to-know fashion, beauty, entertainment, and lifestyle intel for today’s millennial woman. Launched in 2008—and acquired by SheKnows Media in August 2014—the site attracts nearly 4 million users per month.
In January 2016, the brand unveiled a comprehensive redesign and repositioning, including a next-generation mobile experience, shopping modules, extended video capabilities, a suite of new ad products, and the introduction of “Creators"—a 300-member social-influencer network to further meet the needs of its expanding advertiser base.
Visit STYLECASTER.com to learn more.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 92.5 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, December 2015, U.S.) and 256 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Redwood City, Calif. We also operate internationally in Canada, Australia and the United Kingdom.