Jul 10, 2014
Amy Boshnack to Drive Editorial Strategy as Editor in Chief of SheKnows.com
Tara Wacks Joins as VP, Ad Product and Strategy; Kate Durkin Comes On Board to Lead SheKnows’ Experts Among Us Platform
NEW YORK, NY — SheKnows, a leading women’s lifestyle media platform with more than 40 million unique visitors per month (comScore), announced today the addition of three new executives to its expanding Leadership Team.
SheKnows hand-selected Amy Boshnack to drive the development of its editorial strategy and voice. Her appointment as Editor in Chief of SheKnows.com follows on the heels of a career that includes significantly building CafeMom’s traffic with TheStir.com and holding leadership roles at Cosmopolitan, New York Magazine and WEtv.com. In her new role, Boshnack manages and oversees the day-to-day operations of the SheKnows.com editorial team. She is also responsible for launching original franchises and driving social voice.
“As we progress along our steady growth trajectory, Amy’s talent for fostering quality content, high engagement rates and online traffic is a perfect match for SheKnows,” said Lea Ann Leming, Chief Content Officer, SheKnows. “She has an uncanny ability to highlight and unravel the topics that matter to today’s women.”
In addition to Boshnack, SheKnows welcomed Tara Wacks as Vice President of Ad Product and Strategy and Kate Durkin as Vice President of Experts Among Us.
In this newly created role, Wacks is leading the charge in strengthening SheKnows’ comprehensive and innovative suite of advertising solutions, including its already-robust branded content marketing offering. Wacks began her career in client services and has held various product marketing roles. Most recently, she served as Senior Director of Product Marketing at WebMD.
In support of SheKnows’ ongoing commitment to Experts Among Us, Durkin was appointed to helm the development of the user-generated community for passionate subject-matter experts. She is responsible for scaling all aspects of the program, as well as streamlining and optimizing its advertising offering. Durkin brings more than a decade of leadership experience in advertising, community management, client services and marketing. In her previous role, she served as Recyclebank’s Vice President of Partnerships.
“Having been in rapid growth mode for more than a year, SheKnows is significantly increasing its offering with the addition of innovative ad products, as well as several technology platforms that include Explorer and our Experts Among Us influencer program,” said Philippe Guelton, Chief Executive Officer, SheKnows. “Adding proven talent at all levels to SheKnows’ burgeoning team is an important aspect of our growth strategy. I am very pleased to welcome Amy, Tara and Kate to the SheKnows family.”
To learn more, visit SheKnows’ corporate site here: corporate.shemedia.com.
SheKnows is an award-winning women’s media platform and a top lifestyle site with a network of more than 40 million unique visitors per month (comScore). The SheKnows family of sites ranges from entertainment and parenting to beauty and food. Our mission is to connect women’s interests in real-time and in real voices, celebrating the everyday “experts among us.” We enable brands to distribute authentic content and integrated advertising at scale to influence preferences and drive purchases. SheKnows is headquartered in Scottsdale, Arizona, with offices in New York, Los Angeles and Chicago. The company also operates internationally, with sites in Canada, Australia and the United Kingdom.
Corporate Public Relations Manager
480-237.7100, ext. 4109
SR PR Director
Blast PR for SheKnows