The SheKnows Publisher Network brings over ten years of ad experience to publishers just like you
We were founded by bloggers for bloggers in 2006. Our mission — to bring revenue and growth to independent publishers — guides everything we do.
Our award-winning direct sales team brings in high quality and high CPM inventory, while our proprietary ad code, Boomerang, uses header bidding to leverage the industry’s most sophisticated programmatic advertising stack. We support comprehensive, turnkey monetization solutions across desktop, mobile, and tablet.
We’re more than an ad network — we’re a community and everything we do creates opportunities for our publishers to grow and succeed. We’re here to provide individual guidance for your site, answer your questions, and keep you up to date on opportunities, industry news, and changes.
Join us today! It's easy —tell us a little bit about yourself and your website to get started.
Frequently Asked Questions
Why should I choose to work with SheKnows Media?
Our scale opens doors to the best programmatic exchanges -- we’re partnered with over a dozen of them; and our sales team provides members with high CPM direct sold campaigns. In addition to display ads, network members can participate in programs with partners like Swoop, Vibrant, and Zergnet. Our publisher support team is made up of bloggers, so we speak from experience, and we’re available to help, consult, and strategize.
What if I don’t have a blog? Can we partner on sponsored social promotions?
We’d love to! While we still sell and deliver sponsored social programs, we’re now partnered with Activate to manage them. If you’re not already signed up, please sign up using this link for Activate so we can work with you!
How do I apply for the SheKnows Publisher Network?
Click here and tell us a little bit about yourself.
How much does it cost to join?
Joining is free, and there are no hidden costs. Network members are paid via a revenue share: You keep 75% of the revenue earned from programmatic ad inventory, and split revenue from direct-sold campaigns with SheKnows 50/50.
A couple of notes on this:
- Direct CPMs are higher than programmatic, so even after the revenue share is applied, you'll find that your eCPM for direct is higher than programmatic.
- Much of your inventory will be programmatic, meaning it will come from large, automated ad exchanges that allow sponsors to target their ads to readers based on demographics and location.
When will I know if I’m accepted?
Applicants will be contacted via email when they are accepted into the network.
Do I have to be based in the US?
Network members do not need to be based in the US, but it is beneficial if you have a significant percentage of US-based traffic – at least 75% is a good ballpark. Our focus outside of the US is mainly in Canada, the United Kingdom, and Australia. Most of our premium ad sponsors are looking to reach US-based audience members, while international readers will primarily see programmatic ads from our international partners.
Is my contract with SheKnows Media exclusive? Do you have non-competes? Can I still participate if I’m working with another agency or brand?
Our contract is exclusive for your digital ads only. Sponsored posts from other sources are allowed. Network members can sell their own ad spaces (especially great for sites with a laser focus, like a knitting blog selling a permanent sidebar link to their favorite indy yarn company), and participate in affiliate programs, as well as link to their own Amazon stores. Installing header bidding tags or DFP tags from any other providers is not allowed. Questions? Please get in touch with us here.
When will I be paid?
We send payment two months after the close of the month when the revenue was earned. So, ad revenue earned in January is paid at the end of March. We do not withhold any funds for taxes, but we will provide you with a 1099 if you are paid $600 or more within one calendar year.
What is Boomerang?
Boomerang, our industry-leading proprietary header bidding ad code, uses asynchronous ad delivery to optimize your viewability without slowing down your site. Unlike a waterfall ad system, Boomerang conducts a live auction for each of your ad spaces on every page load, making sure your ads are earning the highest possible CPMs for each impression.
What is Infuse?
Infuse is our plugin for Wordpress publishers that optimizes your mobile ad layout, increases your mobile viewability, and keeps your ads.txt files up to date. Not on Wordpress? We’re happy to help you craft a mobile strategy.
How many ads am I required to run? Is there a limit?
On desktop and tablet versions of your site, the contract specifies at least two standard display ads per page, one native ad, and a branded link identifying your site as a member of the network. On mobile, you’ll need at least one standard display ad, one native ad, and the branding. Most sites run more than the minimum.
There’s not a set upper limit, as different templates will allow for different ad setups. The goal is to achieve viewability scores of 70% or higher across all versions of your site. This allows you to maximize the earning power of each ad unit, so you can earn more money with fewer placements. SheKnows will work with you to optimize the placement, look, and feel of the ads and branding. We’re happy to help you plan your ad layout -- email us!
How long is my ad contract with SheKnows Media?
Six months. Our contract automatically renews for another six months at the end of each term unless you let us know at least 60 days before the renewal date that you’d like to exit. We’re always available to talk about the contract with you via email or phone.
I have a question that isn’t listed here, how can I get in touch with someone to help me?
Contact us here.