Lori Schwartz

Lori Schwartz

Co-Founder and Chief Technology Catalyst, StoryTech™

Lori H. Schwartz is a true technology catalyst (‘Tech Cat’). As a leading advisor and speaker in marketing and tech innovation, Lori blends her knowledge of new consumer behaviors and insights around new media trends to help companies stay ahead. She collaborates with top creative and strategic executives of multiple brands, agencies and content companies to ensure their understanding of new and emerging business models. 

Lori is a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. You can find her broadcasting weekly on Voice America’s business channel on her ‘Tech Cat Show’ where she speaks with leading experts in the media, tech and content business as they share meaningful insights.

Lori’s StoryTech™ initiative facilitates communication between storytellers, brands and technology companies. StoryTech’s ‘TechLife’ briefings and tour products have become well known globally through their work @CES, @NAB, @NATPE and @AdTech.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB(http://www.ipglab.com/). Lori oversaw the group’s strategy, helping to keep clients ahead of the digital curve. She facilitated new media upfronts for Microsoft, Intel, General Motors, Nestlé and Sony.

She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood’s ‘Women’s Entertainment and Technology Mentor Program’ and is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy (Emmy’s Awards).  Lori is based in Los Angeles at the center of the content and technology swirl with her delightful husband and daughter.