Chief Brand Officer, Everything But The House
Mandana Dayani is the Chief Brand Officer of Everything But The House (EBTH), a global online estate sale marketplace.Dayani joined EBTH to launch a new Los Angeles office dedicated to enhancing the EBTH brand profile and optimizing its user experience through curated merchandising, a site redesign and mobile launch. In addition, she oversees the company’s brand strategy, global communications, and brand marketing.
Prior to joining EBTH, Dayani was the Vice President of Rachel Zoe, focusing on developing and executing strategy across all company platforms. While there, she oversaw the launch of the Rachel Zoe contemporary collection and drove initiatives in business development, digital media, licensing, strategic investments, and television production. Mandana holds a JD from the University of Southern California and practiced law as a real estate attorney at Paul Hastings, a leading international law firm.